About BOOMTHO!
Raised in San Diego, schooled in the bay area, and cultivated in the ranks of a pro baller, BOOMTHO founder Rod Benson has channeled the influences of his environment and of his peers to create a next level lifestyle brand.
After graduating from UC Berkeley, his basketball aspirations led him to the D-League where he improved his skills, but also founded toomuchrodbenson.com. It was during that time that he started using "boom tho" (coined by a group of his close friends in college) as his tagline in many of his videos and writings, as his basketball career blossomed, so did the phrase. In 2007 he was hired to write for Yahoo!, and "boom tho" became known internationally.
In 2010, he decided to take what he had learned over the years of creating shirts for fans and grow it into a full t-shirt line. Today, BOOMTHO is sold worldwide and is growing fast. Rod still plays basketball overseas in Korea, after stints in the D-League, many NBA camps, the Euroleague, and the Carribean. You can catch him at your local pool party in the summer full decked out in the gear inspired by his travels and his friends.
After graduating from UC Berkeley, his basketball aspirations led him to the D-League where he improved his skills, but also founded toomuchrodbenson.com. It was during that time that he started using "boom tho" (coined by a group of his close friends in college) as his tagline in many of his videos and writings, as his basketball career blossomed, so did the phrase. In 2007 he was hired to write for Yahoo!, and "boom tho" became known internationally.
In 2010, he decided to take what he had learned over the years of creating shirts for fans and grow it into a full t-shirt line. Today, BOOMTHO is sold worldwide and is growing fast. Rod still plays basketball overseas in Korea, after stints in the D-League, many NBA camps, the Euroleague, and the Carribean. You can catch him at your local pool party in the summer full decked out in the gear inspired by his travels and his friends.
the team
Boom Tho does things a bit differently- we produce lunch boxes and slap bracelets, we have a team of 7 foot 5 mascots, and aren't afraid of making an occasional YouTube video. We have no limit as to lengths we will go to have a good time and stand out. We skate, paint, chill, make moves, and party. We're the envy of anyone who thinks they're next level.
Find us on the streets:
Jay Geez -- Holdin it down in the bay
Clayton B -- Doin the dirty work
John Ryle -- Captain of hype and owner of a floppy disk
And many others who get down for us!
Jay Geez -- Holdin it down in the bay
Clayton B -- Doin the dirty work
John Ryle -- Captain of hype and owner of a floppy disk
And many others who get down for us!
